19 July 2023

What If People Don't Want EVs?

You can't force people to buy things they don't want. The .gov can make it illegal to sell certain things, but that is a different issue. Ford's electric Mustang Mach-E is piling up on dealer lots as the automaker confronts an EV-inventory problem

  • Ford is bullish about EVs. It's ramping up production and investing billions of dollars.
  • But the automaker is having a hard time moving its inventory of Mach-E and Lightning EVs.
  • Ford dealerships are selling fewer Ford EVs than they were this time last year.

That is the summary, and it is everything you really need from the article.

But I do like this bit:

The firm said that the automaker sold 70% of its Lightning inventory within 30 days in the second quarter of last year but that it had only sold 39.3% of it within that timeframe so far this year.

What that tells me is that most people who want a Lightning, and can afford it, have already purchased one. I don't think the numbers will get better soon.

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