Maybe not so much. Fox News Posts Highest-Ever Second Quarter Ad Revenue
Inflation certainly had something to do with that, but it is hard to write off.
Fox News delivered its highest second quarter advertising revenue in the network’s history, Fox Corporation CEO Lachlan Murdoch announced Wednesday during the company’s earnings call.
The record haul was fueled in part by an influx of new advertisers. Murdoch said Fox News added roughly 200 new advertisers in the first half of the fiscal year—on top of the 350 new advertisers the network brought in last year.
Maybe the "cutting the cable" fad has faded, now that people realized it isn't as cheap as it was advertised to be.
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