Privacy is such a 20th Century concept. Amazon sued for alleged secret tracking of data through mobile apps
Amazon provided a software development kit called Amazon Ads SDK to developers. Embedded in that SDK was a whole bunch of tracking.
This allegedly enabled Amazon to collect an enormous amount of timestamped geolocation data about where consumers live, work, shop and visit, revealing sensitive information such as religious affiliations, sexual orientations and health concerns.
No one agreed to this, because Amazon didn't bother to ask.
"Amazon has effectively fingerprinted consumers and has correlated a vast amount of personal information about them entirely without consumers' knowledge and consent," the complaint said.
The complaint was filed by Felix Kolotinsky of San Mateo, California, who said Amazon collected his personal information through the "Speedtest by Ookla" app on his phone.
Do I think that anything will change because of this? No.
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