The headline says Tesla, because the media hate Elon Musk, but the article says all, or most, EV manufacturers are in trouble. Tesla's California sales crash 24% as state's EV market plunges to lowest since 2021 | Electrek
What that 24% represents is the number of Teslas registered in California, in the first quarter of 2026 compared to the first quarter of 2025.
The state’s overall zero-emission vehicle (ZEV) market share has plunged to just 13.7% — the lowest level since Q4 2021.
Tesla's sales crash of 24% is not the dig that the folks at Electrek want you to believe. It isn't good, but as Nerdrotic says, this makes Tesla the tallest midget in the room.
The broader picture is even more alarming. Total ZEV registrations in California dropped 40.2% year-over-year in Q1 2026, falling from 95,520 to just 57,111 units. ZEV market share plunged from around 21% in 2025 to just 13.7% — a level the state hasn’t seen in over four years.
The carnage was widespread among EV brands. Mercedes-Benz ZEV registrations collapsed 81.9%, Chevrolet dropped 59.6%, BMW fell 58.9%, Ford declined 58.8%, Kia dropped 48.2%, and Rivian plunged 35.9%. Even Hyundai, which has been gaining ground in the EV market, saw a 30.4% decline in ZEV registrations.
So what are people registering? Hybrids and gas vehicles. Hybrids had a 20.9% market share, as measured by registrations, and gas vehicles were 61.1%.
The hat tip goes to MGUY Australia and his video California CARNAGE: EV sales CRATER by 40% in Q1 2026. The video is about 9 minutes.
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