A memo from Jeffery Katzenberg, written in 1991, details that big budgets, and spectacle do NOT ensure success in the movie business. Story and character matter.
For those of you who don't know, or don't remember, he started at Paramount, where he oversaw the production of Star Trek: The Motion Picture and Indiana Jones and the Temple of Doom. He then went to Disney and was involved with Dead Poets Society, Pretty Woman, and in television he was involved with The Golden Girls, and Home Improvement.
Katzenberg was Chair of the Disney Corp from 1984 to 1994.
The memo says a lot of things, but one of the main things is that blockbuster movies are a trap that studios should avoid.
This is the Film Threat video THE D-FILES 9: JEFFREY KATZENBERG WARNED DISNEY OF ITS DECLINE IN A 1991 MEMO
No comments:
Post a Comment
Comment Moderation is in place. Your comment will be visible as soon as I can get to it. Unless it is SPAM, and then it will never see the light of day.
Be Nice. Personal Attacks WILL be deleted. And I reserve the right to delete stuff that annoys me.