Disney Destroyed Star Wars - OR - How to Set Fire to $4 Billion

Bleeding Fool is completely right. Disney Damaged ‘Star Wars’ by Trying to Turn It into a “Girl Brand”

Marvel isn't any better shape today, but they did manage to make some money early on with their purchase of Marvel. But this article is about Star Wars.

Disney paid $4.05 Billion (with a capital "B") for Lucasfilm in 2012. While they made a little money on the early movies of the sequel trilogy, they have not come close to recouping that initial purchase fee.

People were excited when the sequel trilogy was announced, but it didn't turn out the way most people hoped it would.

One of the most painful aspects for longtime fans was how Disney mistreated the franchise’s original heroes. Han Solo, Luke Skywalker, and Leia Organa were iconic figures who had shaped the Star Wars universe for decades. Yet, in the new trilogy, Han was reduced to a disillusioned, absent father; Luke became a bitter recluse who abandoned his ideals; and only Leia maintained some semblance of her former strength, but even she provided comfort to Rey rather than long time friend Chewbacca when Han was unceremoniously killed off in the first sequel. Carrie Fisher had more than a few complaints about her role in the sequel trilogy.

There has been a lot written on this topic from Chris Gore's famous Tweet, on down. How do you set fire to $4 billion? Disney managed it.

Despite the actuaries and financial failures, whenever fans have expressed disappointment or criticism, Disney and Lucasfilm have regularly responded defensively, labeling dissenters as “toxic” or accusing them of bigotry. Rather than engaging with constructive feedback, the creators have dismissed longtime supporters, further deepening the divide, and reducing the audience size.

DEI and The Message™ over story telling. Heroes? Villains? We can't have heroes, and the villains are really just misunderstood. Women? They were always perfect (see Rey - she was instantly good at everything) only held back by their own doubts and/or the patriarchy. Or something.

The biggest downfall was trying to satisfy the mob on Social Media, because they are never satisfied, and they don't go see your movies anyway, and there are not enough of them to support something like Lucasfilm or Marvel.

Disney’s handling of Star Wars since acquiring Lucasfilm has been a textbook example of how to destroy a beloved brand by imposing a narrow ideological agenda. By turning Star Wars into a “girl brand,” prioritizing DEI over storytelling, and alienating its original fanbase, Disney undermined the very magic that once made the franchise a cultural phenomenon.

There is more.

The hat tip for this goes to Film Threat Versus. This is the Film Threat Versus video TURNING STAR WARS INTO A GIRL BRAND HAS BEEN PROVEN TO BE A DISASTER