Well, Disney at least never "left" X, but now they are once again paying for advertising on that platform. Bob Iger's Disney, entertainment firms resume X advertising
OK, I admit it. I signed up for Bluesky in the past week. Not because I was horrified by the election results, and was running for a safe space, but because I wanted to see what was going on. (I signed up for Mastodon, a few years back for similar reasons. I didn't sign up for Threads, because Meta and F*c*book are evil.) But more on that later.
Bob Iger’s Disney and other entertainment giants have reportedly resumed their ad spending on Elon Musk’s X — a year after the billionaire told companies that fled his social media platform to “go f— yourself.”
Disney, Comcast, Lionsgate Entertainment and Warner Bros. Discovery have spent roughly $3.3 million on ad buys on X this year, according to data from MediaRadar obtained by The Wrap.
That is less than they spent in past years, but advertising has been cut everywhere. (Look at what is happening on Twitch.)
A Disney spokesperson told The Post they resumed some advertising on X over the summer.
A Warner Bros. Discovery spokesperson said some of its businesses are advertising on X. It denied a report that the resumed advertising was tied to Trump’s win.
No. Advertising spend is tied to how much traffic is on X.
As for Bluesky... Rob Reiner was one of the many people who "left" X for Bluesky. But he came back to complain about the trolling on Bluesky. Here is Ryan Kinel's video on Hollywood Elite MELTDOWN Over Trump Won't Stop! | Woke Celebs Can't Find An Echo Chamber! Ryan Kinel has a few things to say about Reiner's reaction to things on Bluesky.
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