The investors are finally waking up to the problems at Disney. From Forbes: The ‘Spectacular’ Failure Of Disney’s ‘Star Wars’ Hotel Is Going Viral
The Forbes article doesn't go into cost of the hotel. I've seen estimates from $350 million up to close to $1 billion, but Valiant Renegade pegs the number at about $500 million, and he makes (part of) his living analyzing the numbers.
There is a 4-hour video on by Jenny Nicholson (link below) about a trip she took to the Star Wars Galactic Starcruiser Hotel. Despite the 4-hour length (I have not seen it) it is going viral with up to 5 million views and counting.
The failure of Disney’s “Star Wars: Galactic Starcruiser” — a spaceship-themed hotel marketed as an immersive roleplaying experience — is under the spotlight thanks to a viral YouTube video.
The hotly anticipated Star Wars hotel opened its doors in 2022, only to close them a year later. In the wake of the unexpected shutdown, the Washington Post concluded that the Starcruiser was too niche and too expensive to attract a consistent flow of guests.
YouTuber Jenny Nicholson took a deeper dive, releasing a four-hour video essay titled “The Spectacular Failure of the Star Wars Hotel,” arguing that Disney oversold and under-delivered.
The article goes into some details about her stay, but this one is one that jumps out at you.
Nicholson says that she paid more than $6,000 for a two-night stay in the hotel, which in her estimation, amounted to $2 per-minute, and spends a great deal of time explaining why the Star Wars hotel just wasn’t worth it.
The Valiant Renegade video Disney Star Wars Hotel DEMOLISHED Again in 4 Hour Viral Video As Wall Street Watches is how I found all of this. It is 16 minutes.
In which it was pointed out that for all the problems that have been visited on the Star Wars franchise, no one has been fired for burning 100s of millions of dollars, for making movies that fans hate, nothing. Except for Gina Carano. She was fired for having the wrong political opinions.
The Jenny Nicholson video is The Spectacular Failure of the Star Wars Hotel. While it is 4 hours, it is divided into chapters that are more manageable in length. People listen to it while doing other stuff. I will probably start "watching" while I'm cooking/cleaning/whatever.
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